Marketing Brand Management

Key responsibilities:

~ Prepares the content for integrated brand teams and launch teams.

~ Responsible for the execution, monitoring, and analysis of agreed-upon tactical plans to ensure the growth of the brand(s).

~ Leads the development of promotional activities in accordance with internal SOPs and the Code of Conduct.

~ Monitors and controls brand budgets, forecasts, and expenses, and evaluates the product marketing mix to assess profitability and results.

~ Identifies market information and opportunities in the area through customer interactions

~ Executes core marketing activities as well as initiated regional marketing activities

~ Monitors product performance and the external environment using appropriate tools and taking corrective action if necessary to meet business objectives

~ Collaborates with Marketing and Medical teams to maximize activities: - Scouting Centers, KOLs, and OLs by disease within the assigned territory - Identify specific needs for each patient segment and the implications of the disease for each within the assigned territory

Key Performance Indicators

• Local brand managers OR global/regional/local specialists in a sub-function within a specific marketing sub-function.

• Define product strategy in conjunction with local management and the global marketing department, and implement supporting tactical plans/projects.

Work Experience

• Bachelor’s degree
• Multicultural Experience
• Operations Management and Execution
• Project Management
• Advanced English

Skills

~Digital Marketing

~Marketing Strategy

~Product Strategy

~Asset Management

~Product Marketing

~Product Lifecycle Management (PLM)

~Understanding of the Healthcare Sector

~Expertise in Priority Disease Areas

~Commercial Excellence

~Operational Excellence

~Customer Focus

~Agility

~Influencing Skills

~Negotiation Skills

~Stakeholder Engagement

~Stakeholder Management

~Strategic Alliances

~Cross-Functional Collaboration

Benefits and rewards

Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

Commitment to Diversity and Inclusion
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.