摘要
Brand Manager
About the Role
Brand Strategy Development: Formulate long-term brand development plans, define market positioning, core values, and competitive strategies.
Market Analysis and Research: Monitor industry trends, competitor activities, and consumer insights to support data-driven decision-making.
Brand Communication and Promotion: Plan and execute integrated marketing campaigns (including advertising, PR, digital marketing, etc.) to enhance brand awareness and reputation.
Product and Marketing Management: Collaborate with product and sales teams to drive product innovation, pricing strategies, and channel promotion.
Budget and Performance Tracking: Manage brand marketing budgets, evaluate campaign effectiveness, and optimize ROI.
Internal Collaboration and Asset Management: Ensure alignment across internal and external teams on brand standards, maintaining consistency in visual identity and messaging.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Benefits and Rewards: Learn about all the ways we’ll help you thrive personally and professionally.
Read our handbook (PDF 30 MB)
无障碍及便利 设 施
诺华 承 诺 与残障人士共事并 为 他 们 提供合理的便利 设 施。如果您由于健康状况或残障 在招聘 过 程的任何 环 节 需要合理便利 设 施 或者 为 了履行 职 位的基本 职 能 请发 送 电 子 邮 件至 [email protected] 告知您的需求和 联 系方式，并在 邮 件中附上您的 职 位申 请编 号。
